El video nos muestra, sin una sola palabra, algo muy poderoso: lo que uno hace, aunque parezca pequeño, puede tener un gran impacto en otro. Un gesto, una mirada, una acción puede cambiarle el día —o incluso la vida— a alguien más.
Pero aún sabiendo esto, muchas veces el egoísmo nos gana la partida. ¿Por qué? Porque vivimos en un mundo que nos empuja a pensar solo en nosotros: “mi tiempo”, “mi problema”, “mi urgencia”, “mi vida”. Es como si todo lo demás quedara en segundo plano. Y en ese corre corre, dejamos de mirar al otro.
La empatía requiere detenerse, mirar con el corazón, ponerse en los zapatos del otro aunque no sepamos exactamente lo que siente. Pero eso implica salir de uno mismo, y no siempre estamos dispuestos. A veces por cansancio, a veces por miedo, o simplemente porque estamos acostumbrados a vivir con el piloto automático encendido.
El egoísmo se alimenta del “yo primero”. La empatía, en cambio, se construye desde el “tú también importas”.
Este video es un recordatorio silencioso pero potente: todos necesitamos de todos. Que un acto de bondad, por más simple que parezca, puede romper el hielo del egoísmo y despertar la humanidad que todos llevamos dentro. No se trata de salvar al mundo, se trata de no perder la oportunidad de hacer algo bueno cuando la vida nos la pone enfrente.
Quizá no podamos cambiar a todos, pero sí podemos elegir no dejarnos ganar por la indiferencia. Y ese pequeño cambio, a veces, lo cambia todo.
With over 15 years of experience in auditing and financial consulting, I serve as the founder and managing partner of JGutierrez Auditores Consultores S.A.—a boutique firm dedicated to delivering exceptional, value-driven solutions that consistently exceed industry standards.
Our mission is to promote transparency, efficiency, and sustainability by combining international best practices with in-depth knowledge of Costa Rican and regional regulations. We operate under the guiding principles of integrity, innovation, and excellence.
Our Expertise
At JGutierrez Auditores Consultores, we provide comprehensive audit and consulting services tailored to meet the evolving needs of today’s businesses. Our core areas of specialization include:
Financial Audits: Independent evaluations aligned with international standards, ensuring reliability and accuracy in financial reporting.
Regulatory Compliance: Expert navigation of complex tax and financial frameworks to ensure full adherence and strategic advantage.
Internal Controls: Strengthening governance structures to mitigate risk and boost operational effectiveness.
Fraud Prevention: Implementing forward-looking strategies to detect, prevent, and respond to financial irregularities.
Process Optimization: Streamlining workflows and improving resource allocation for enhanced productivity and long-term growth.
Environmental & Financial Sustainability: Supporting compliance with emerging ESG regulations to reinforce resilience.
Information Security: Protecting critical systems and data through robust cybersecurity and risk management measures.
Value-Centered Consulting
Beyond our audit services, we offer strategic consulting designed to help organizations innovate and compete in an increasingly dynamic environment:
Information Systems & Operational Management: Integrating technology and operations to boost performance and scalability.
ISO Standards Compliance: Providing expert guidance to achieve and maintain globally recognized certifications.
Transfer Pricing Studies: Ensuring compliance with international tax obligations while enhancing cross-border efficiency.
Industrial Cost Analysis: Delivering deep insights into cost structures to support sound decision-making and margin improvement.
Why Choose JGutierrez
Our strength lies in a collaborative, multidisciplinary team that brings together seasoned professionals and next-generation talent, equipped with expertise in emerging technologies. This synergy enables us to deliver innovative, high-impact solutions that support growth, reinforce resilience, and unlock strategic opportunities.
As a trusted advisor, I am committed to building lasting partnerships and helping organizations navigate the challenges of today while preparing for the opportunities of tomorrow.
Jorge Gutiérrez Guillén
Certified Public Accountant | Business Consultant
